This brewery industry is 100% Mazatlecan, dating back to the year 1900, year in which this project, long cherished, finally took shape to give, firstly the city and later the region and the world, a generous and cordial beverage that so many of us proudly enjoy.

The Pacífico Brewery, now part of Grupo Modelo, got its start thanks to the strong presence of the German community here, whose entrepreneurial spirit detonated this industry as well as other aspects of local commerce. Mr. German Evers, Jorge Claussen and Emilio Philippi were the founders of this project that continues to set-off the economic development of this region.

The brewery plant was installed in the eastern part of what was then the City of Mazatlan, when the first means of transportation were covered wagons pulled by mules, which would travel to all corners of the port to deliver the product. 

Ever since its beginning, the Pacífico Brewery has been an important job source and has actively contributed in the strengthening of the State's economy. Nowadays, this company sponsors various sports and cultural events on an ongoing basis.

There's a museum inside the brewery, highly-visited by tourists, especially cruise ship tourists, who enjoy the tour with an ice-cold Pacífico beer and a spectacular view of the city. 

Pacífico beer is the ideal companion to local cuisine: either with fresh seafood, grilled bar-b-que meats or our Zarandeado fish that is broiled in hot coals, you can never go wrong with its refreshing amber presence. Its unequalled flavor is the perfect companion for summer evenings, Mardi gras parties or during the unanimous roar of the crowd at baseball games. It goes well with our best dishes, and likewise is a great appetizer drink before a meal, or the perfect complement to give a final touch to an excellent banquet.

The elaboration tower and its chimney are an inherent symbol of the city, a most common postcard when speaking or remembering the Pearl of the Pacific. An old saying among gourmet brewers states that the finest beer is that which can be enjoyed from a place where its plant's chimney can be seen, because this guarantees its freshness; and this is exactly what you can see in Mazatlan.

Enjoying an ice-cold Pacífico beer on the oceanfront is a pleasure you shouldn't miss during your visit to Mazatlan. And as their lifetime slogan says, [Pacifico]  “Nothing else!”.